happy or not

The Challenge

HappyOrNot, a European leader in customer experience management, aimed to penetrate the competitive U.S. market. The challenge was multifaceted: establishing brand recognition in a new geographical area, enhancing their digital presence to compete with established U.S.-based customer feedback solutions, and differentiating themselves in a crowded market.

The Thynking

Strategic Messaging & Positioning: We tailored HappyOrNot's messaging to appeal to the U.S. market, highlighting their unique selling points and industry expertise.

Website Redesign and SEO: Revamping the website with a focus on SEO to improve visibility and attract targeted traffic.

Social Media and Digital Advertising: Implementing targeted social media and digital advertising campaigns to increase brand awareness and drive website traffic.

Email Marketing and Content Creation: Overhauling the email marketing strategy and creating compelling content to engage potential clients and nurture leads.

SEO and Link Building: Strengthening SEO efforts and executing a robust link-building strategy to enhance search engine rankings.

Public Relations and Article Writing: Establishing HappyOrNot as a thought leader through strategic PR and insightful articles, further solidifying their industry authority.

The Fuel

Increased Web Traffic and Revenue: The SEO-focused website redesign resulted in a 15% increase in traffic for strategically targeted keywords, significantly driving up revenue.

Brand Awareness and Engagement: Our social media and digital advertising efforts markedly raised HappyOrNot's brand profile and customer engagement in the U.S. market.

Lead Generation and Client Acquisition: The revamped email marketing and content strategies led to an increase in leads and the acquisition of larger clients.

Improved Search Rankings: Our comprehensive SEO and link-building initiatives culminated in higher search engine rankings, making HappyOrNot more visible to potential customers.

Established Industry Authority: Through our public relations and article writing efforts, HappyOrNot was recognized as a thought leader in the customer feedback solution space.


Website Design

Strategic Messaging & Positioning

Social Media

Content Creation

Landing Pages

Email marketing

Digital Advertising


Link Building

Article Writing

Public Relations

More Projects

Back to portfolio


"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."